A key challenge for any company acquiring new technology is identifying the most effective business processes and patterns to automate. Tellabs, provider of bandwidth management solutions for global communication providers, faced unique challenges as it grew and expanded its business through acquisitions. Given the vast and elaborate number of ways that the company could build and configure its products and services, Tellabs needed a solution that could arbitrate and configure a “quote-to-cash” process. This case study summarizes the details of Tellabs search for configuration software, deployment of the solution, and the goals they achieved with Selectica Sales Configurator.